What is E-Marketing and how it can benefit my business?

Written by  August 05

In today's electronic world the term E-Marketing is an integral component of any business, from small to medium and enterprise.  E-marketing takes all functional aspects of marketing, but adds a technical component to make it more efficient, highly measurable and more targeted than ever before.  There are various models to follow and various types of customers with different devices who must be targeted in your campaigns.  There are also various tools that complement web design and development to make your E-Marketing efforts much more rewarding.

As in traditional marketing, business need to follow some basic principles, such as understanding their situation and what goal the business is trying to achieve.   There should be clearly defined objectives, strategies to reach the objectives, tactical approach to the implementation (this is where the electronic tools come in handy), actions to carry out the approach and control elements that will help manage the entire E-Marketing workflow.

The interesting aspect is that when evaluating the business situation we also evaluate the situation of our target customer, but contrary to traditional marketing who did not have much insight on who the customers were, business are now empowered by a common network of services.  The Internet and its derivative technologies have made it possible to have millions of users connected to either a website, a mobile device, a smart TV or some type of electronic device that provides information to them.  This is a powerful insight, because now we can target customers everywhere and anywhere.

The implementation of E-Commerce solutions along with other supportive services (i.e: Search Engine Optimization, Search Marketing Optimization), makes is very accessible and affordable for small business to reach a large number of potential customers via electronic services.  Third party tools such as MailChimp, Vertical Response, Google Analytics, Google Adwords, Bing, etc help business owners take full control of their marketing initiatives and tactical strategies.

In short, E-Marketing is an evolution of traditional marketing, but now more accessible to business owners and more targeted to ensure exposure to potential customers.  Along with some business processes re-design, a small marketing department can ensure continuous communication with existing, new and future customers; they can also track, measure and understand customer behavior by using third party tools and a well implemented E-Commerce solution that integrates business, marketing and customer service.

At Azulia one of our goals is to ensure your business succeeds without impacting your bottom line and increasing operations costs.  Our E-Marketing department can complement your business services and provide the expertise, tools, services and technical management for successful E-Marketing campaigns.

Among the services we provide are the following:

❖ Business to Business (B2B) and Business to Customer (B2C) strategies
❖ Email Marketing services with tracking, newsletter development, custom HTML design services
❖ Lead generation
❖ Web Analytics
❖ Online Advertising with Google Adwords and Microsoft Bing
❖ E-Marketing campaigns, monitoring and measuring outcome (Return on investment)
❖ Website rebranding
❖ Search Engine Optimization
❖ E-Commerce solutions supported by WooCommerce and Shopify

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Carlos Lijeron

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Carlos Lijeron is an Information Technology generalist and IT project manager.  He holds over 25 technical certifications and has over 20 years of experience in the field implementing solutions for network services, data storage, video conferencing, security, cloud computing, virtualization.  Currently he is managing a High Performance Compute Cluster at Hunter College, CUNY for Bioinformatics Analysis.

Website: azuliaconsulting.com
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