Corporate Identity Package

About this Project

This is one of many similar projects which required creating custom designed logo and a corporate identity package.  The package included letterhead, invoices, envelopes, folder, business cards, and  CD ROM design.   At the end of the project we provide all the source code in either Adobe Photoshop or Adobe Illustrator CS5/CS6. 

Our initial step is to conduct a short interview with the client to understand the image the company tries to portrait.  Whether it is a restaurant, a flower shop, a consulting business, every industry has a specific type of service, thus the logo and creative design must contain elements to represent the service and image of the organization.

The next step is to select the color scheme using the Adobe Kuler Tool; this helps us determine the best color combination that will represent the organization.    Often at least 6 mockups are provided for the logo only to ensure we capture the essence of the organization and services. Once the client approves one mockup we make any adjustments as required.   The next step is to complete the corporate identity package.

This type of projects often take 2 weeks for completion.

Additional Info

  • Skills: Adobe Photoshop CS6, Adobe Illustrator CS6
  • Client: Tom Charles
  • Date: July 19

posted by:

Carlos Lijeron

Carlos Lijeron is an Information Technology generalist and IT project manager.  He holds over 25 technical certifications and has over 20 years of experience in the field implementing solutions for network services, data storage, video conferencing, security, cloud computing, virtualization.  Currently he is managing a High Performance Compute Cluster at Hunter College, CUNY for Bioinformatics Analysis.

Website: azuliaconsulting.com